26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …

01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …

25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …

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The main benefits of a content management system (CMS) arise from allowing multiple authors to reduce their time-to-publish significantly.
A good content management system also allows non-technical users to create, edit and publish content without any significant technical skills or training. The learning curve for our CMS is about 45 minutes.
In addition to actually creating content, our CMS allows you to easily manage and/or authorise publishing rights to various individuals.
By authorising a team to work directly on the site your IT department can get back to IT and forget about the daily publishing requests - a very major benefit in itself.
Another factor for choosing a content management system is the reduced time-to-publish; most information is valuable for a time limited period so being first to market or publish, has a decided advantage.
Our CMS "front ends" are designed uniquely for every business so the entire site has an integrity and cohesion of design to help visitors find the information they need in order to make decisions. In many cases we also integrate business process and development into the CMS site.
A content management system should do much more than just allow the writing or changing of content. For example, our CMS has full meta data fields which means you can easily and regularly optimize the pages for search engine rankings. We also provide an automated site map allowing the search engines to fully index the site. In fact there are two- the other is specifically to meet Google requirements.
There are other advanced marketing tools too; an integrated e-mail marketing and newsletter system for example and CRM tools such as automated response, surveys, forums etc.
Another part of our business is internet marketing consultancy so we understand the sales logic as well as the requisite technology. With all this experience we are very careful to keep our content management system simple enough for non technical personnel to publish content fast and easily and sophisticated enough to market products and information effectively.
Unlike some, our content management system will do the task and more besides - but more important your people won't confused or irritated.
The Big Easy CMS is one of the most comprehensive applications in the marketspace - with all the related features carefully considered, integrated and smoothly put together. Check out our content management system functionality here