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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
| Web Site Analytics | ||||
Unlike offline marketing, web analytics, site tracking and web statistics means you can discover precisely how, when and why your visitors react to your offers. So tracking visitor routes and reactions on your web site is not just to garner statistics. Sifting through the data will provide nuggets of gold - information that will tell precisely when, where and what your visitors are doing, and how interested they are. Right now it's probable that 50% leave within 3 seconds of hitting your home page. By analysing traffic data in conjunction with your business objectives you can see exactly what you need to change to meet your goals. We use advanced tools to do this. Web analytics, site tracking and web measurement are not rocket science but it is complicated and needs experience and skill to intepret the results and make cost effective recommendations for change. And it needs to be done regularly to make the most of you investment. Call 01784 460 064 and find out how web analytics, site tracking and web statistics can deliver immediate improvments in visitor experience and sales.
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