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Services

Online, Digital, Search Marketing

Online marketing

Digital marketing is the catch all term for the marketing methodologies used on the net today.

This diagram helps put them in context

 "digital 

Acquire

Convert

Retain & Grow

Measure & Optimise 

Search Engine Marketing

Usability & Accessibility

E-mail Marketing

Web Analytics

E-mail Marketing

Customer Decision Support

Loyalty Programs

Site Performance Monitoring

Affiliate Marketing

3rd Party Certification/Accreditation

Personalisation

Competitor Benchmarking

Aggregators Shopping

Copywriting, Content

Referrals

Online Panels

Comparison Interactive

Functionality & Presentation

Customer Service

Online Surveys

Advertising Partnerships

Promotions & Merchandising

Choice & Convenience

Usability

Co-registration

Personalisation & Targeting

Dynamic Pricing

 

Viral Marketing

E-mail Marketing

Community

 

PPC

Payment Options

 

 

Content distribution/RSS

Onsite Search

 

 

Online PR

 

 

 

 

If you're serious about branding your company and substantially increasing your revenues call Derek Mansfield on 01784 460064 or skype derekm_mwp.




News
16.03.2010
February Online Video Usage Rises 10%
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique...

16.03.2010
Integrating Email, Direct Email Improves ROI
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle. Integrated Programs Bring Higher Revenue, Margin...

15.03.2010
Video Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. Marketers Engage in Varied Video Tactics When asked which rich media marketing tactics their company is using or plans to...