SEO : Search Engine Optimization and Promotion

SEO is the acronym for Search Engine Optimization. You will hear and read more nonsense on the subject of search engine optimization than almost anything else on the web. The truth is make your content relevant and keep it fresh. To get high search engine rankings ensure you create quality content, relevant linkage and researched, targeted keywords.

If you do that, the engines will find you. Getting to the top of the rankings, however, needs a little more skill.
SEO increases targeted traffic to the site - not any old traffic - targeted traffic - customers who want to buy.
Effective search engine promotion and optimization is mandatory for businesses that want to drive targeted traffic to their web site.
Simply adding hundreds of meta tagged keywords doesn't work. Why not? Because most search engines ignore keywords in the meta tags.

We research the precise words and phrases which will have greatest impact on specific engines or directories and rewrite (optimize) your pages accordingly. Does it work?
There's nothing secret about our successful methods - just experience and clever tools to remove the expensive drudge work.
But to be truly successful you have to understand that search engine ranking criteria changes constantly and rapidly - so getting your site into top rankings is a continuous process.

Optimizing

Optimizing your site, the process of optimization, and submitting it to search engines is an important e-marketing function, but few truly understand how it works, or how to do it properly.

Here are some of the things we typically do:

Review competitor sites
Benchmark current page ranks
Analyse / redevelop site architecture
Research key phrases
Develop meta tags
Add XML site maps.
Add robot files to assist easier spidering
On page optimization
Cross link internal pages
Cross link client owned domains
Create and implement links campaigns
Create and implementbonline PR campaigns.

Additionally optimizing means knowing how to write effective copy - compelling to people, yet focused for search engine algorithms.
Remember though... search engines can only rank on text - so that beautiful all singing all graphics Flash intro to a site won't get ranked.....

If you're serious about getting and retaining high rankings you need to think through and create a complete strategy; and then follow up regularly. Successful SEO is a time consuming business and long learning curve. The alternative is to call us on 01784 460 064

How much does it cost?

We find that a site with 50 pages or more needs 2 to 6 weeks preparation.

Strategic review and implementation is a minimum of 5 man days but usually closer to 10. On a large site implememtation could take a 3 person team 3 months.

Like all advertising, once is not enough - the best results are achieved from a continuous campaign.

After the initial implementation the average annual SEO budget for a small commercial site would be about £600 to £800 per month whilst a larger commercial site could run anywhere from £2,000 to £4,000 per month. Our competitors charge more.

What's the best way to go about getting high rankings and more targeted traffic? Call 01784 460064.