SEO

What is SEO?

The essence of SEO can be shown in a simple diagram:

Good SEO > high positions in Google > traffic > sales

Of all the methods to create traffic and sales on your site SEO is usually the most sustainable and cost effective method.

Why do you need SEO

Although SEO is one of the main traffic sources it is especially valuable because it is targeted and timely.  A person who has typed a keyword into search engines is already interested in the product or service. SEO is the means to match the customer to the product at the moment of purchase intent.

Once they get on your site SEO steps aside. Site usability issues come into play. Site simplicity, pleasant look, catalogue structure, products presentation, images, site navigation, pricing policy, ordering and payment processes are some of the usability points that need thorough consideration for successful sales generation.

SEO main processes

At its simplest the SEO process is 2 stages:

1. Onsite SEO – optimizing the site pages, the code, resolving indexing issues
2. Off page SEO – link building

On page SEO

On page SEO basically aims at optimizing the site content. The most important things to remember about content are:

• content should be unique
• contain industry related keywords
• pages should contain at least 3,000 characters
• fresh and unique content should be added on the site regularly

Duplicate content is one of the most common problems that sites usually face. Most often it becomes the basis for filters to be applied. Filters mean you site does not appear in SERPS, eventually no traffic and no sales. All news stories, articles, product descriptions, services, each and every page should be unique. There is always a temptation to save time and copy a news story from some other site but in the end it will be much more expensive for you.

On page SEO conveys such points as:

• Keywords selection: high volume and low volume keywords
• Writing and optimizing landing pages for the keywords
• Checking that all the content is unique
• Writing unique metadata for every page
• Writing unique description for each product/service
• Pages interlinking, clear pages/catalogue structure
• Xml site map creation
• Creation of special files robots.txt

Off page SEO

Off page SEO is primarily link building. Links work as “votes” in favor of your site. The more “votes” you have the more authoritative your site is for search engines. The higher are the rankings.

There are a lot of free ways to get links to your site:

• Links from industry related blogs, online magazines, forums
• Links from submitting the site into article directories, company directories
• Links from submitting your company press releases
• Links from video sharing
• Links from social bookmarking and social networks

While doing SEO link building for your site try to concentrate on links quality rather than quantity.

Check that a page that links to your site has the following SEO parameters:

• High PageRank
• Least possible number of outgoing links
• Contain your industry related keyword within a link that points to your site
• Page should be indexed by search engines

What SEO actions you can do as the site owner

A professional SEO team will implement all these stages on your site but at the same time site owners should participate in promoting the site online.

To help your site rank higher in search engines site owners can do the following:

• Update the site regularly – every day is the ideal variant
• Update the site with relevant content
• Update the site with unique content
• Do not link to other sites (at least from home page)
• Add videos and photos on the site, add useful tips and free advice  – that will keep up interest to your resource and stimulate other people link to your site

Remember that site SEO is a long lasting process and usually it conveys resolving very technical issues that require special SEO background. So working with a team of SEO professionals is the best solution for your business online development.

Bold Endeavours provides SEO solutions to attract more traffic and sales. If you need more info please call us at +44 (0) 208 123 1778 or send an enquiry and we will come with the SEO offer for your site.