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The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique...

Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle. Integrated Programs Bring Higher Revenue, Margin...

Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. Marketers Engage in Varied Video Tactics When asked which rich media marketing tactics their company is using or plans to...