Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica.
Marketers Engage in Varied Video Tactics
When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers are currently [...]
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights firm trendwatching.com.
Cell Phones Trump Cars
The vast majority of consumers around the globe said they would choose their cell phone if they could only keep either their cell phone [...]
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and Twitter among consumers, a combined 80% of marketers [...]
Marketers trying to find the right voice for an advertisement should match the gender of the voice to the ad’s tone, according to a new Adweek Media/Harris Poll.
Neither Gender Sounds More Persuasive
When it comes to overall persuasiveness, advertisers do not have to worry about which gender voice to use. Eighteen percent of overall respondents find [...]
Mobile marketing is steadily progressing toward much greater significance, according to [pdf] a new study from marketing technology provider Unica.
One-Third of Marketers are Mobile
When asked if their company currently uses or plans to use mobile marketing tactics, such as mobile messaging, applications and/or websites, 33% said their company currently uses these tactics. Another 24% said [...]
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