The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.
Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from [...]
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both [...]