The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company.
Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from [...]
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both [...]
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica.
Marketers Engage in Varied Video Tactics
When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers are currently [...]
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