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Consumers Hear Differences in Male, Female Voices :: News

Consumers Hear Differences in Male, Female Voices

Marketers trying to find the right voice for an advertisement should match the gender of the voice to the ad’s tone, according to a new Adweek Media/Harris Poll. Neither Gender Sounds More Persuasive When it comes to overall persuasiveness, advertisers do not have to worry about which gender voice to use. Eighteen percent of overall respondents find [...]

13.01.2012
60 seconds of the Internet. Part 2

Find out more what is happening in the Internet every 60 seconds.

12.01.2012
Google search becomes social

Google just launched a new search engine integrated service called "Search plus Your World", which allows to view search results with Google user profiles, shared photos and related Google+ posts from circles.

10.01.2012
Social network major cleanup with MyPermissions

MyPermissions cleans social accounts clogged with useless apps.