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09 Jul 2008
Keyword Tool updated with search volume data Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the … 10 Jun 2008 The latest newsletters to start the summer Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C … 03 Jun 2008 Pump Up Your Site with Website Workout Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants … |
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| 13 December 2006
AdWords Trademark Policy (Part 1 of 2) Every now and again we receive questions regarding how trademarked terms are handled for AdWords ads. Most of the questions can be divided into two categories – questions asked by trademark owners and questions asked by advertisers trying to use a trademarked term in ad text or keyword lists.In … Every now and again we receive questions regarding how trademarked terms are handled for AdWords ads. Most of the questions can be divided into two categories – questions asked by trademark owners and questions asked by advertisers trying to use a trademarked term in ad text or keyword lists.
In part one of this two part series, we will answer a few of the more common questions asked by trademark owners. How do I prevent unauthorized advertisers from using my trademarked term(s) in their ad text and keywords? Google AdWords has a trademark complaint procedure in place to help trademark owners monitor the use of their trademarked terms by AdWords advertisers. The trademark complaint procedure varies depending upon where the trademark owner has trademark rights. Please note the two procedures below:
To file a complaint or to review more information, please use these links:
How do I add authorized users, or advertisers that I have approved to use my trademarked term in their ads, to my trademark complaint? Towards the end of the trademark complaint form, you'll see a section where you can list the “Authorized Entities” you've approved to use your trademarked term(s). Fill in this section and the Trademark team will note these entities during the ad review process. If you do not specifically list authorized users (by either their AdWords Customer ID or their AdWords contact email address), authorized entities may be disapproved for using your trademark term(s). If you've already filed a complaint and would like to add (or delete) an authorized user, please send either an email to ads-trademarks@google.com (if you are the original complainant only) or a signed letter on company stationary (address and fax information below) to the Trademark team. Please be sure to include the following information: 1. An explicit statement authorizing the authorized entity to use the trademarked term 2. The authorized entity's AdWords customer ID or login email address Address and fax information: Google Inc. This concludes part one of the AdWords Trademark Policy series. Stay tuned for part two, in which we'll answer common questions asked by advertisers trying to use a trademarked term in ad text or keyword lists. Archive |
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