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09 Jul 2008
Keyword Tool updated with search volume data Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the … 10 Jun 2008 The latest newsletters to start the summer Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C … 03 Jun 2008 Pump Up Your Site with Website Workout Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants … |
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| 15 December 2006
AdWords Trademark Policy (Part 2 of 2) In part one of the AdWords Trademark Policy series, we reviewed the trademark complaint procedure and also answered some of the common questions asked by trademark owners. Today, we will answer the two most common questions asked by advertisers who would like to use trademarked terms in their ad … In part one of the AdWords Trademark Policy series, we reviewed the trademark complaint procedure and also answered some of the common questions asked by trademark owners. Today, we will answer the two most common questions asked by advertisers who would like to use trademarked terms in their ad text or keywords lists. Here they are:
My ad was disapproved per your trademark policy, but I should be able to use the trademarked term "Blue Widgets" in my ad because I actually sell the product Blue Widgets on my website. What gives? We monitor the use of a trademark because the trademark owner has filed a complaint. For ads targeting the US and Canada, we will review ad text but not keywords. For ads targeting regions outside the US and Canada, we may review both your keyword list and ad text for trademarked terms per the trademark owner's complaint.
If you believe that you are authorized to use the trademark term in question, please contact the trademark owner directly to resolve your dispute. If the trademark owner approves your use of the trademark term, we will need to receive written confirmation directly from the trademark owner in order to authorize your use of the trademark. I am an official dealer of Blue Widgets and the company said I could use the trademark in my ad text. Are you sure this isn’t a mistake? As mentioned above, we will not allow the use of a trademark term according to the parameters of the trademark complaint filed by the trademark owner. Therefore, unless the trademark owner specifically grants you permission to use their trademarked term by contacting our Trademark team, we are not able to approve the use of the trademark in your AdWords ads. (Instructions on how a trademark owner can contact our Trademark team can be found in part one of this series.) We hope this series has helped clarify our trademark policy as it applies to AdWords ads. Please keep in mind that this policy only applies to AdWords ads and not Google search results. Archive |
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