09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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Call it human nature. Lots of advertisers explore the Help Center extensively when they first start with AdWords, just to get a handle on the basics, but rarely make a return visit after that. But what about the helpful information that has added since that last visit, say, oh, six months ago?

Here's a good example: in the past few months a lot of new content concerning the key concept of Quality Score has been added to the Help Center.

In fact, if you were to visit today, you'd see a whole new section called Ad Quality and Performance. Within that section, there are four major subject areas, as noted below. Within each of those broad areas there are many detailed supporting topics. Here's an overview of what you'll find:

• The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
  
  
• Within the Quality and Performance Factors section, you'll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad position, and clickthrough rate (CTR).
  
  
• The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
  
  
• Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.

Yep, that's a lot of information. We hope you'll spend some quality time (pun intended!) in the Help Center one day soon -- and just explore. You'll almost certainly find some information you haven't seen before, which just might help you improve your advertising effectiveness.

Posted by Blake, Inside AdWords crew