News - Project CMS

eMarketing news

09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

Archive »

Home	Print

News
19 January 2007 New Year's resolution for your AdWords account January is a time for New Year's resolutions. So, why not make a resolution that can improve the effectiveness of your AdWords account? Ronnie C. from our Optimization team shares a three-in-one tip on how to optimize your account: Test, Evaluate, and Iterate.1. Test - Even a finely tuned account … January is a time for New Year's resolutions. So, why not make a resolution that can improve the effectiveness of your AdWords account? Ronnie C. from our Optimization team shares a three-in-one tip on how to optimize your account: Test, Evaluate, and Iterate. 1. Test - Even a finely tuned account can typically be improved. You may have keywords that are no longer driving quality traffic, ad text that is getting stale, or landing pages on your website that aren't converting. Google AdWords lets you experiment with everything from new keywords to different ad text to different landing pages. If you're not testing, you may be missing out on opportunities to increase your return on investment. 2. Evaluate - As important as testing is, it's also important to measure the impact of your experiments on performance. Trust the results you see and make changes that can help you achieve your goals, whether they are to increase traffic or conversions. Online advertising is trackable and your AdWords account provides a lot of insightful performance information. 3. Iterate - AdWords has many more features than it did five years ago. To achieve the best results on your campaigns, you'll want to do more than just create an account and forget about it. Running a successful account requires time and attention. Once you have evaluated your tests, you may find that it's time to start over and do it again. This is one resolution you will definitely want to keep! Optimization advice and lessons are available in both multimedia and text formats in the AdWords Learning Center. Good luck and happy optimizing! Posted by Feng, Inside AdWords crew http://adwords.blogspot.com/2007/01/new-years-resolution-for-your-adwords.html Archive