09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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Do you know how much the average American will spend on mom this May 13th? Well, we must love our moms a lot, because according to a recent survey, gift givers will spend an average of about $140!

With only 11 days until Mother's Day, many consumers are shopping online to assure the perfect gift for mom arrives in time. As an advertiser, you can make sure you're targeting those last-minute shoppers by creating a Mother's Day campaign, with specific keywords, that showcases all the wonderful things you have for moms.

You can always get more retail-specific tips by visiting our Retail Knowledge Center. There you'll find optimization tips and suggestions that will help you create successful ad campaigns for Mother's Day, and all year long!

Posted by Heather, Inside AdWords crew