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09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …
10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …
03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …
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9 May 2007
Try Google Ad Creation Marketplace for video ads
You may have read about the AdWords click-to-play video launch or have heard that online video can result in higher engagement with your potential customers -- meaning that they are more likely to remember your ad or product. Have you ever wondered how you can get started with video ads if you don't …
You may have read about the AdWords click-to-play video launch or have heard that online video can result in higher engagement with your potential customers -- meaning that they are more likely to remember your ad or product. Have you ever wondered how you can get started with video ads if you don't have any previous experience? Here's Ann-Lee Chou from the video ads team to give a quick update on a new feature we're testing that can help you get started with video ads. We wanted to make it easy for any advertiser to try out video -- even someone who doesn't know anything about video advertising or video ad creation. So, we've developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don't have experience creating video ads and want customized help from a professional.
In the Marketplace, you can find video production professionals to create high-quality video ads at a budget you set. These professionals are not Google employees but industry specialists who provide a full suite of services including concept, script-writing, voice-over, editing, and production.
We're currently looking for advertisers in the U.S. who are interested in using the Marketplace to get help on creating video ads. If you are interested in participating in this beta, you can sign up here.
You can also check out best practices and tips for running an effective video ad campaign. Stay tuned for our follow up post, when we will share with you the experiences of one of our video advertisers. Posted by Feng, Inside AdWords crew
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