09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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A year ago, we told you about the release of click-to-play video ads and since then, this new ad type has proven to be successful for AdWords advertisers in nearly 40 countries. Starting today, advertisers have three new click-to-play video ad formats to choose from: the 728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 Wide Skyscraper. These join the original four formats: the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.

As you can see in the example below, users will first see a static opening image along with a play button. Once a user clicks the play button, the click-to-play video ad will begin to play within the ad unit. The actual size of the video will be smaller than it appears in the original four formats, but the video will play with the same crystal clear quality.



The new formats offer advertisers more options on how and where they can display their click-to-play video ads while offering publishers more ways to place these ads on their sites.

If you're new to click-to-play video ads, you can find instructions on how to get started here. To view a few examples of existing click-to-play click-to-play video ads, check out the click-to-play video ads demo page as well as the comprehensive click-to-play video ads guide in the AdWords Help Center.

Posted by Judy, Inside AdWords crew