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09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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30 May 2007 Simple tips for tracking campaign performance for offline businesses While many of our readers may have been using AdWords to advertise their online stores for years, we also recognize that some of our readers may own a brick-and-mortar business for which it is harder to measure the effectiveness of online campaigns. For those readers, it's important to remember that … While many of our readers may have been using AdWords to advertise their online stores for years, we also recognize that some of our readers may own a brick-and-mortar business for which it is harder to measure the effectiveness of online campaigns. For those readers, it's important to remember that success isn't measured by how many potential customers click your ad, but by what happens after those clicks. Today, we'd like to share with you a few simple tips that can help you assess the effectiveness of your AdWords campaign. Start with the very basics. Ask customers who call or walk through your door, 'How did you hear about us?' This is a quick way to discover how many customers find you through Google. Also, you may try putting a short 'How did you find us?' form (but not a pop-up) on your website. It's relatively easy to do, and the results may surprise you. Note the number of sales, leads, or calls received before and after you begin using AdWords, and compare the results. Then try the same kind of tracking when you change your AdWords ad text or keywords. If the number of your customer calls rise significantly, then the change was probably a good one. Create a new business email address or phone number, and place the new contact information just on your website. (Keep using your existing email and phone information for flyers, the phone book, and other offline campaigns.) Start counting the number of prospects who come through the new contact information, and you'll know exactly which customers come from your website. Many email services, including our personal favorite, offer email addresses at no cost. And of course, if you are using AdWords Standard Edition (as opposed to AdWords Starter Edition), you have access to advanced reporting tools that can help you track sales, leads, sign-ups, and other critical business information. We wish you the best success with your campaign reporting and growing your business! Posted by Feng, Inside AdWords crew http://adwords.blogspot.com/2007/05/simple-tips-for-tracking-campaign.html Archive