09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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We've completed our Google Audio Ads Beta test and are in the process of rolling out access to Audio Ads to all U.S. AdWords accounts. Today, over half of all U.S. AdWords accounts have been given access to Google Audio Ads. And at the end of June, it'll be available to all AdWords advertisers across the country. As part of this roll-out, we've prepared a new resource as well as a special offer to help interested AdWords advertisers get started with radio advertising:

Beginner's Guide to Radio Advertising
AM and FM radio advertising may be new for many of our advertisers, so we've put together a Beginner's Guide that cover tips for launching a successful radio campaign. The guide offers information on the types of audiences you can reach, tips on what makes an effective ad, ways you can reach your target customer, as well as budget, tracking and optimization best practices. We'll be adding to this resource over time, so if you have questions about radio advertising not answered in our guide, please let us know.

Special Offer for your First Radio Campaign
To help kick-start your radio advertisements, we're excited to offer $400 in Audio Ads credits towards your first radio campaign. To take advantage of this offer, you must use the Google Ad Creation Marketplace, a directory of professional ad creation specialists who can help you create your 30 second ads, and launch your campaign by June 30, 2007. You can learn more about this offer here.

We hope you will take advantage of some of these resources to help you get started with radio advertising.

Posted by Vivian, Inside AdWords crew