09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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Today, we're beginning a phased launch of the Placement Performance report, a new type of AdWords report that gives advertisers increased transparency into their performance on the Google content network. The Placement Performance report provides site-by-site performance metrics -- including clicks, impressions, cost, and conversion data -- for domains or URLs in the content network where your ads have appeared. The report also provides a new level of transparency for traffic you accrued from sites in our network that are participating in the AdSense for domains program. Currently, AdSense for domains statistics are collectively reported, but we are working to give you site-by-site level statistics soon.

When coupled with conversion analysis tools like Google's conversion tracking feature or Google Analytics, the Placement Performance report is a powerful resource that can show you the sites and placements where you're meeting your objectives. For example, you can identify well-performing sites and target them more aggressively by utilizing our site targeting feature. Conversely, you can use this report as a guide to take action on the sites that aren't meeting your ROI goals. For poorly performing sites, we recommend optimizing your ad groups by refining the keyword lists in your campaigns or using our site exclusion tool.

We're releasing this feature in response to popular demand, and this is part of our ongoing efforts to provide our advertisers with increased transparency, control, and value to meet their marketing objectives on the content network. The Placement Performance report is launching to a subset of US advertisers today and will become available to all advertisers within the next few weeks.

If you're interested in this new report type, you can read helpful tips on how to read and interpret as well as create Place Performance reports. You can also read about Placement Performance report best practices.

Posted by Feng, Inside AdWords crew