09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we'd like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, speak about these latest updates.

The Website Optimizer team has put together a new testing strategy called Time on page as a conversion goal. This strategy outlines how to set your conversion goal as a specific amount of time a visitor spends on your site. For example, if you want to test whether visitors to your site are watching a 30 second video in its entirety, Website Optimizer can accomplish this by recording each time a visitor spends 30 seconds on that page as a conversion. Full instructions on implementing this strategy and others are available on the Testing Guides and Strategies page.

If you'd like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here.

We hope you'll find this material helpful. If you are looking for other creative ways to improve conversions with Website Optimizer, check out the Website Optimizer Help Center.

Posted by Trevor, Inside AdWords crew