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09 Jul 2008
Keyword Tool updated with search volume data Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the … 10 Jun 2008 The latest newsletters to start the summer Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C … 03 Jun 2008 Pump Up Your Site with Website Workout Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants … |
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| 7 November 2007
Two updates to site targeting We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, we're introducing a new cost-per-click bidding option so you can now pay per … We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, we're introducing a new cost-per-click bidding option so you can now pay per click or per impression.
Introducing placement targeting When site targeting was first introduced two years ago, advertisers could search for specific URLs or topics to find individual sites in the Google content network and run their image and text ads on these sites. Over time, we've introduced other features like targeting by demographics and richer ad formats such as click-to-play video ads. Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage. Because of these new changes, we've changed the name from site targeting to placement targeting. The term "placement" can be used to refer to any site or subsection of a site that you choose to target. As the number of placements available for targeting continues to grow, you'll have even greater control over the parts of the Google content network on which your ads appear. Cost-per-click bidding for placement targeting With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding. And you can specify either the maximum price or the average price (with preferred bidding), that you'd like to pay for each click or 1000 impressions. Along with Placement Performance reports, CPC bidding for placement targeting was one of the most common advertiser requests we received for Google content network campaigns. We're excited to make this feature available as part of our ongoing efforts to increase the flexibility and control advertisers have when advertising on the content network. If you'd like to get started on placement targeting, you can read more about it here.  Archive |
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