26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …

01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …

25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …

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The Time Square ball has dropped for the 100th time and the New Year is officially underway, but before we say goodbye to 2007, we'd like to continue the annual tradition of reminiscing about our top 10 favorite blog moments of 2007. Whether you're a newcomer to the blog or an old-time fan, we think you'll find at least a few posts in this list worth reviewing again:

10. Complimentary optimizations make it easy (and free!) for you to get some expert help with your campaigns.

9. We made a change to the formula that determines which ads get top placement.

8. Meet the Click Quality Team and learn all about invalid clicks.

7. Find out why some websites may merit low landing page quality scores.

6. Turkeys (lots of them!), snowpeople, and a few Inside AdWords bloggers, too... we celebrate the holidays with a touch of whimsy and fun.

5. Google's Chief Economist Hal Varian explains how the holidays may affect clicks, conversions, and CPAs.

4. The content network series takes you deeper inside the world of content ads, and how they can work for you...

3. ...while Placement Performance reports help you better understand where your ads are showing, and how they are performing on the content network.

2. The Optimization tips series offers helpful advice on how to make your ads more effective.

1. Learn more about return-on-investment and why it's important with our ROI series.

With that, we're off to work on our resolutions for 2008. We hope you had a restful holiday, and wish you all the best for a Happy New Year!

Posted by Vivian, Inside AdWords crew