26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …

01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …

25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …

Archive »

Last week, we hosted an online seminar for the Conversion Optimizer, a free AdWords feature that saves advertisers time and money by managing CPC bids based on their cost-per-acquisition goals.

Since last week's seminar was so well attended, we've decided to offer three more seminars -- on January 31, February 7, and February 13. For each seminar, we'll give a product overview and explain how Conversion Optimizer can help you get a higher ROI and more conversions from Google search and content campaigns. We'll also have time to answer your questions. Keep in mind that the presentation and format for all three seminars will be the same, so please choose the date that works best for you. If you would like to attend, please register here.

If you'd like to learn more about using the Conversion Optimizer, you can also visit the Conversion Optimizer website.

Update: Corrected second webinar date to February 7.

Posted by Heather, Inside AdWords crew