26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …

01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …

25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …

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We continue to receive a lot of questions about Google Website Optimizer , our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies . Recently, however, you've asked us for more insight on what you should be testing on your webpages. "Should I test my headlines, images, or buttons? Google, what do I test?" To answer these questions and more, we'd like to invite you to join Website Optimizer's Product Manager, Tom Leung, and guest presenter Bryan Eisenberg (Chief Persuasion Officer, FutureNow, Inc.) for a free online seminar. TITLE: Website Optimizer: What Should I Test? DATE: Tuesday, March 11th, 2008 TIME: 9:00 - 10:00 am PST (Pacific Standard Time) JOIN US: Register to attend During this online seminar, Tom and Bryan will: Provide a brief introduction to Website Optimizer for newer users Delve into testing best practice Discuss some of the top elements to test on any webpage Review top mistakes people make when developing new content to test Upon registration, we also invite you to submit specific topics you'd like Tom and Bryan to cover. We look forward to seeing you there! Posted by Trevor, Inside AdWords crew