09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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We're proud to announce a new member of the AdWords family -- Frank the hand turkey. You may remember Frank from previous blog posts , and as of today, Frank will be the official mascot of Google AdWords. As part of our continuing efforts to improve the quality of online advertising, we're also introducing FrankRank(TM), a new ad ranking technology and algorithm inspired by our new mascot. To learn more about Frank and FrankRank, we sat down with the new mascot for a quick interview: I see you're sporting a new look. Frank: Oh? What? Oh yes, the bow tie. Well, I'm a big corporate mascot now. I need to look the part. Plus, I hear they have big plans for me, so I've got to look sharp. Tell us about FrankRank. F: I'd be happy to. Well, as you might know, AdWords rankings are now based on how well a particular ad goes with mashed potatoes and gravy... and quite frankly, how much I like the ad. Some people thought this connection between mashed potatoes and bids was confusing, but since it's really all about what I like, I figured we'd just name it after me. We've done some usability studies with it, and you wouldn't believe the results. People are like, "Who's Frank?" and the User Experience Researcher is like, "He's a hand turkey," and then the people are like, "Woah, I get it now." Truly fascinating stuff. How did you become the AdWords mascot? Were there others competing for the title? F: I did have to beat out a snowman and his girlfriend for the title, but fortunately I received a travel hair dryer in my office's Secret Santa last year. That certainly heated up the competition, if you know what I mean. Any concerns that you might be eaten? F: Well, not in particular, I mean I'm a hand turkey, not the real thing. Now I could see that someone could be enjoying some mashed potatoes and gravy while managing their AdWords account, and then see me, think I am delicious turkey, and try to devour me, but I mean what are the odds? What else do you have lined up for the future? F: I've got big plans! First off, I'm going to learn 42 new languages so I can speak to all of our AdWords customers. I also hear that the AdSense folks are looking for a mascot. After that, I'm off to Mars with Project Virgle . Posted by Trevor & Vivian, Inside AdWords crew