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09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …
10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …
03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …
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09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …
10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …
03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …
02 Jun 2008
Upcoming Print and Audio Ads webinars
Over the next two weeks, we're offering free webinars covering Google Print Ads and Google Audio Ads. Traditional media ads can drive more traffic and conversions to your website, all from customers that are local to your business -- in these webinars, we'll cover different ways you can expand your …
16 May 2008
Introducing the Google Marketer's Playbook
Are you interested in reaching your target audience through offline advertising, while also driving online searches and boosting ROI? If so, you can get help from experts at the Google Marketer's Playbook talks at upcoming ad:tech digital marketing conferences.The Google Marketer's Playbook is a new …
08 May 2008
Landing page load time now available on the Keyword Analysis Page
In early March, we announced that we'd soon incorporate an additional factor into Quality Score, namely landing page load time -- where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update.Starting today, …
02 May 2008
Audio, and Video, and Print, oh my!
Google AdWords has come a long way since its launch in 2000 -- gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we've introduced a number of creative formats for advertising online, and now you can even use your AdWords …
22 Apr 2008
Green tips for the office
In celebration of Earth Day, we've decided to take a brief break from AdWords news and tips to share our favorite "green" tips for the office. 1) Turn off the lights in conference rooms after you're finished with a meeting.2) Turn off computers when you leave for the day.3) Bring your own reusable …
01 Apr 2008
Introducing FrankRank, a new ad ranking algorithm
We're proud to announce a new member of the AdWords family -- Frank the hand turkey. You may remember Frank from previous blog posts, and as of today, Frank will be the official mascot of Google AdWords. As part of our continuing efforts to improve the quality of online advertising, we're also …
26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …
01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …
25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …
24 Jan 2008
Google Content Network Tips: Optimizing for a content network audience
Recently, we wrote a three part series on the Google content network. Many of you were interested in more optimization advice for the content network, and we're sharing more of those tips today:On the search network, ads are shown to users who are specifically searching for results using one of your …
24 Jan 2008
Three More Conversion Optimizer Webinars
Last week, we hosted an online seminar for the Conversion Optimizer, a free AdWords feature that saves advertisers time and money by managing CPC bids based on their cost-per-acquisition goals.Since last week's seminar was so well attended, we've decided to offer three more seminars -- on January 31 …
24 Jan 2008
Demographic bidding beta test
Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you …
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