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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
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13 Dec 2007 Introducing AdWords Editor 5.0 for Windows and Mac Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save … 06 Dec 2007 New options and a new look for location targeting As you might already know, AdWords offers a feature called location targeting that lets you specify where in the world you want Google to show your ads. You can target countries, cities, regions, or any other geographic area you'd like.If you use the AdWords Standard Edition, you'll notice a new … 05 Dec 2007 Google Content Network Tips: Part 3 – Optimizing your keywords for the content network In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips.Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means … 05 Dec 2007 Update to the Ads Diagnostic Tool One of the most common questions we hear from advertisers is, "Why can't I see my ad?" As you may already know, the Ads Diagnostic Tool can help you determine why your ad might not appear on a Google results page. Now, instead of showing just one reason why your ad may not appear, the Ads Diagnostic … 04 Dec 2007 Template Center now available As part of our ongoing effort to improve your AdWords experience, we've launched the AdWords Template Center.Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly … 03 Dec 2007 Introducing the AdWords Local PlusBox In a post last month we told you about the location names that appear beneath locally targeted ads. We've recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the … 30 Nov 2007 What's new with mobile ads According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected factor of 50 - within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse's … 29 Nov 2007 Meet our AdWords Evangelist in Las Vegas Back in September and October, Fred Vallaeys, Product Evangelist for AdWords, joined us for a three part series on ROI (Return on Investment) and how to track it.Now is your chance to ask Fred specific ROI questions, or questions about AdWords in general -- Fred will be speaking at PubCon by … 27 Nov 2007 Google Content Network Tips: Part 2 - Targeting options, environments, and ad formats In our first post in this series, we highlighted some of the most notable improvements we've made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.To ensure that our advertisers … 21 Nov 2007 On turkeys and giving thanks It's that time of year again. Tomorrow is Thanksgiving in the US, and we'd like to take a moment to thank you for your continuous support and readership. Before we take the next couple of days off, we'd like to share with you our latest blog doodle -- you may even notice a cameo appearance by a … 19 Nov 2007 Industry newsletters for the holiday season The holiday season is underway, and people are on the lookout for the perfect presents. If you're hoping to take advantage of this shopping season, you won't want to miss out on our AdWords holiday campaign tips in the latest Retail, Entertainment & Media, and Automotive industry newsletters.We … 07 Nov 2007 Two updates to site targeting We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, we're introducing a new cost-per-click bidding option so you can now pay per … 05 Nov 2007 AdWords Optimization Tips: More on Negative Keywords If you follow our series on Optimization Tips, you know that we frequently encourage using negative keywords to improve your ROI. Specifically, adding negative keywords to your account can help better target your ads, increase clickthrough rates, and lower your minimum cost-per-click. You can read … 01 Nov 2007 Clicks, conversions, and Christmas Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average … 24 Oct 2007 A common misconception revisited Today, we'd like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we'll take a more detailed look at four related questions.The common misconception: Many advertisers … total: 127 |
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