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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
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13 Dec 2007 Introducing AdWords Editor 5.0 for Windows and Mac Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save … 06 Dec 2007 New options and a new look for location targeting As you might already know, AdWords offers a feature called location targeting that lets you specify where in the world you want Google to show your ads. You can target countries, cities, regions, or any other geographic area you'd like.If you use the AdWords Standard Edition, you'll notice a new … 05 Dec 2007 Google Content Network Tips: Part 3 – Optimizing your keywords for the content network In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips.Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means … 05 Dec 2007 Update to the Ads Diagnostic Tool One of the most common questions we hear from advertisers is, "Why can't I see my ad?" As you may already know, the Ads Diagnostic Tool can help you determine why your ad might not appear on a Google results page. Now, instead of showing just one reason why your ad may not appear, the Ads Diagnostic … 04 Dec 2007 Template Center now available As part of our ongoing effort to improve your AdWords experience, we've launched the AdWords Template Center.Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly … 03 Dec 2007 Introducing the AdWords Local PlusBox In a post last month we told you about the location names that appear beneath locally targeted ads. We've recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the … 30 Nov 2007 What's new with mobile ads According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected factor of 50 - within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse's … 29 Nov 2007 Meet our AdWords Evangelist in Las Vegas Back in September and October, Fred Vallaeys, Product Evangelist for AdWords, joined us for a three part series on ROI (Return on Investment) and how to track it.Now is your chance to ask Fred specific ROI questions, or questions about AdWords in general -- Fred will be speaking at PubCon by … 27 Nov 2007 Google Content Network Tips: Part 2 - Targeting options, environments, and ad formats In our first post in this series, we highlighted some of the most notable improvements we've made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.To ensure that our advertisers … 21 Nov 2007 On turkeys and giving thanks It's that time of year again. Tomorrow is Thanksgiving in the US, and we'd like to take a moment to thank you for your continuous support and readership. Before we take the next couple of days off, we'd like to share with you our latest blog doodle -- you may even notice a cameo appearance by a … 19 Nov 2007 Industry newsletters for the holiday season The holiday season is underway, and people are on the lookout for the perfect presents. If you're hoping to take advantage of this shopping season, you won't want to miss out on our AdWords holiday campaign tips in the latest Retail, Entertainment & Media, and Automotive industry newsletters.We … 07 Nov 2007 Two updates to site targeting We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, we're introducing a new cost-per-click bidding option so you can now pay per … 05 Nov 2007 AdWords Optimization Tips: More on Negative Keywords If you follow our series on Optimization Tips, you know that we frequently encourage using negative keywords to improve your ROI. Specifically, adding negative keywords to your account can help better target your ads, increase clickthrough rates, and lower your minimum cost-per-click. You can read … 01 Nov 2007 Clicks, conversions, and Christmas Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average … 24 Oct 2007 A common misconception revisited Today, we'd like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we'll take a more detailed look at four related questions.The common misconception: Many advertisers … 22 Oct 2007 New Keyword Analysis page: diagnose your keyword's Quality Score Many advertisers have asked us to provide more information about the Quality Score for their keywords. So we've answered by recently launching a feature that does just that: the Keyword Analysis page.The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score and how … 18 Oct 2007 Upcoming Website Optimizer online seminars There's been a lot of buzz around Website Optimizer lately -- last month, we announced some new features and we also outlined some tips and a new testing strategy. Now, to answer even more questions you might have, we're inviting you to join Website Optimizer's Product Manager, Tom Leung, for two … 16 Oct 2007 Meet the AdWords Tech B2B team in NYC If you're a Business to Business (B2B) advertiser, one of your biggest marketing challenges may be finding the right leads and filtering out consumer traffic. The AdWords Tech B2B team knows this isn't always easy, and they're happy to help. The team will be at the Interop conference, in New York … 15 Oct 2007 Vegging out with Google AdWords Today is Blog Action Day, and we’re excited to rally with hundreds of bloggers around the world to write about one topic: the environment. Since this issue is close to our hearts, we were very pleased to learn that some online advertisers were using AdWords to educate others about innovative ways … 12 Oct 2007 AdWords Optimization Tips: Brainstorming new keyword ideas Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to make sure that her keywords were capturing all of the new, different … 04 Oct 2007 AdWords Ads: what's your location? Lately we've received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here's some helpful information that explains when we display locations, and how we determine what to display.When you use regional targeting in your campaigns, Google … 02 Oct 2007 Latest AdWords Newsletters: Tech B2B and Entertainment & Media Industry We've got two new resources for advertisers: the latest edition of the AdWords Tech B2B Industry Newsletter and the brand new AdWords Entertainment & Media Industry Newsletter. In the latest issue of the Tech B2B Industry Newsletter, you'll find tips for connecting with small businesses and ways to … 02 Oct 2007 ROI: why it matters and how to track it -- part 3 of 3 In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account -- and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, … 28 Sep 2007 AdWords Optimization Tips: Managing and Optimizing Bids Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we'll address today. Please note that some of today's tips are directed towards readers who also use Google … 26 Sep 2007 Google participates in Stanford AdFraud 2007 workshop Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by … 25 Sep 2007 Please Upgrade to AdWords Editor 4.0 by October 3rd We'd like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired 60 days after new versions are released in order … 24 Sep 2007 New CPA bidding product available We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating … 21 Sep 2007 ROI: why it matters and how to track it -- part 2 of 3 Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series:In part one of the series, I … 20 Sep 2007 Create your own newspaper ads Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we're happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes.Simply plug the … 19 Sep 2007 New Website Optimizer Strategy and Tips Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we'd like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, … 19 Sep 2007 Websites that may merit a low landing page quality score Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser's business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about … 18 Sep 2007 AdWords Seminars: new locations and dates Do you love the tips you read on Inside AdWords but want to learn more?Here's your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate level AdWords Seminars for the upcoming season: San … 14 Sep 2007 New edition of the AdWords Retail Newsletter To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter.In this issue, you’ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with information about how to expand your reach using … 12 Sep 2007 ROI: why it matters and how to track it -- part 1 of 3 Over the past couple of years you've met a number of AdWords experts on our blog -- and, in that spirit, we'd like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you're someone who attends these types … 11 Sep 2007 Just three more shopping months As we launch into fall, many retailers are already gearing up for the most important sales season of the year -- the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well … 05 Sep 2007 New Features in Website Optimizer Today, we've released our first major update to Website Optimizer, our free site content testing tool. Based on feedback received from advertisers and agencies, we've added three highly requested features:1. We've added the ability to create A/B split experiments. This new feature is designed to … 04 Sep 2007 AdWords system maintenance on September 8 On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual.AdWords system maintenance … 31 Aug 2007 Happy Labor Day! Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a day off to rest in the true spirit of the … 30 Aug 2007 The Report Center gets a makeover You may notice some changes to the AdWords Report Center -- this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you've ever used Google Analytics, you'll probably recognize the new graphical layout. The improved Report Center should make your data … 27 Aug 2007 AdWords Optimization Tips: More on Ad Text A few weeks ago, we asked you which optimization topics you wanted to learn more about. Many of the questions we received were on creating effective ad text, which is the subject of today's post.If you aren't familiar with our six-part series on optimization tips, you may want to check out our … 27 Aug 2007 Auto Industry Knowledge Center - Rev up your skills In the spirit of back to school, we’ve launched the Auto Industry Knowledge Center to provide automotive advertisers with the most up-do-date information and learning tools. The Auto Industry Knowledge Center has industry-specific resources to help you get the most out of AdWords. Whether you sell … 21 Jun 2007 Pay-Per-Action Beta Expanding Globally In April, we launched the pay-per-action (PPA) beta in the United States. Today, we're pleased to announce the worldwide expansion of the PPA beta. Here's a note from Rob Kniaz, the product manager for PPA:Starting today, advertisers who use AdWords conversion tracking and receive more than 500 … 13 Jun 2007 Alert: Please upgrade to AdWords Editor 3.5 by July 10 We'd like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor … 12 Jun 2007 Introducing Placement Performance reporting on the Google content network Today, we're beginning a phased launch of the Placement Performance report, a new type of AdWords report that gives advertisers increased transparency into their performance on the Google content network. The Placement Performance report provides site-by-site performance metrics -- including clicks … 12 Jun 2007 Complimentary campaign optimizations -- round two A few months back, we told you about an opportunity to request a complimentary campaign optimization from our team of optimization specialists. Many of you took us up on this offer, and we've been pretty busy between then and now. We've since worked through your requests, and are ready for more.If … total: 127 |
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