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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
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13 Dec 2007 Introducing AdWords Editor 5.0 for Windows and Mac Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save … 06 Dec 2007 New options and a new look for location targeting As you might already know, AdWords offers a feature called location targeting that lets you specify where in the world you want Google to show your ads. You can target countries, cities, regions, or any other geographic area you'd like.If you use the AdWords Standard Edition, you'll notice a new … 05 Dec 2007 Google Content Network Tips: Part 3 – Optimizing your keywords for the content network In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips.Contextual targeting on the content network happens at the ad group level, not at the keyword level. That means … 05 Dec 2007 Update to the Ads Diagnostic Tool One of the most common questions we hear from advertisers is, "Why can't I see my ad?" As you may already know, the Ads Diagnostic Tool can help you determine why your ad might not appear on a Google results page. Now, instead of showing just one reason why your ad may not appear, the Ads Diagnostic … 04 Dec 2007 Template Center now available As part of our ongoing effort to improve your AdWords experience, we've launched the AdWords Template Center.Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly … 03 Dec 2007 Introducing the AdWords Local PlusBox In a post last month we told you about the location names that appear beneath locally targeted ads. We've recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the … 30 Nov 2007 What's new with mobile ads According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected factor of 50 - within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse's … 29 Nov 2007 Meet our AdWords Evangelist in Las Vegas Back in September and October, Fred Vallaeys, Product Evangelist for AdWords, joined us for a three part series on ROI (Return on Investment) and how to track it.Now is your chance to ask Fred specific ROI questions, or questions about AdWords in general -- Fred will be speaking at PubCon by … 27 Nov 2007 Google Content Network Tips: Part 2 - Targeting options, environments, and ad formats In our first post in this series, we highlighted some of the most notable improvements we've made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.To ensure that our advertisers … 21 Nov 2007 On turkeys and giving thanks It's that time of year again. Tomorrow is Thanksgiving in the US, and we'd like to take a moment to thank you for your continuous support and readership. Before we take the next couple of days off, we'd like to share with you our latest blog doodle -- you may even notice a cameo appearance by a … 19 Nov 2007 Industry newsletters for the holiday season The holiday season is underway, and people are on the lookout for the perfect presents. If you're hoping to take advantage of this shopping season, you won't want to miss out on our AdWords holiday campaign tips in the latest Retail, Entertainment & Media, and Automotive industry newsletters.We … 07 Nov 2007 Two updates to site targeting We'd like to announce two changes to site targeting in Google's content network. First, because site targeting now offers more precise targeting options, we've given it a more appropriate name: placement targeting. Second, we're introducing a new cost-per-click bidding option so you can now pay per … 05 Nov 2007 AdWords Optimization Tips: More on Negative Keywords If you follow our series on Optimization Tips, you know that we frequently encourage using negative keywords to improve your ROI. Specifically, adding negative keywords to your account can help better target your ads, increase clickthrough rates, and lower your minimum cost-per-click. You can read … 01 Nov 2007 Clicks, conversions, and Christmas Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average … 24 Oct 2007 A common misconception revisited Today, we'd like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we'll take a more detailed look at four related questions.The common misconception: Many advertisers … 22 Oct 2007 New Keyword Analysis page: diagnose your keyword's Quality Score Many advertisers have asked us to provide more information about the Quality Score for their keywords. So we've answered by recently launching a feature that does just that: the Keyword Analysis page.The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score and how … 18 Oct 2007 Upcoming Website Optimizer online seminars There's been a lot of buzz around Website Optimizer lately -- last month, we announced some new features and we also outlined some tips and a new testing strategy. Now, to answer even more questions you might have, we're inviting you to join Website Optimizer's Product Manager, Tom Leung, for two … 16 Oct 2007 Meet the AdWords Tech B2B team in NYC If you're a Business to Business (B2B) advertiser, one of your biggest marketing challenges may be finding the right leads and filtering out consumer traffic. The AdWords Tech B2B team knows this isn't always easy, and they're happy to help. The team will be at the Interop conference, in New York … 15 Oct 2007 Vegging out with Google AdWords Today is Blog Action Day, and we’re excited to rally with hundreds of bloggers around the world to write about one topic: the environment. Since this issue is close to our hearts, we were very pleased to learn that some online advertisers were using AdWords to educate others about innovative ways … 12 Oct 2007 AdWords Optimization Tips: Brainstorming new keyword ideas Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to make sure that her keywords were capturing all of the new, different … 04 Oct 2007 AdWords Ads: what's your location? Lately we've received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here's some helpful information that explains when we display locations, and how we determine what to display.When you use regional targeting in your campaigns, Google … 02 Oct 2007 Latest AdWords Newsletters: Tech B2B and Entertainment & Media Industry We've got two new resources for advertisers: the latest edition of the AdWords Tech B2B Industry Newsletter and the brand new AdWords Entertainment & Media Industry Newsletter. In the latest issue of the Tech B2B Industry Newsletter, you'll find tips for connecting with small businesses and ways to … 02 Oct 2007 ROI: why it matters and how to track it -- part 3 of 3 In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account -- and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, … 28 Sep 2007 AdWords Optimization Tips: Managing and Optimizing Bids Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we'll address today. Please note that some of today's tips are directed towards readers who also use Google … 26 Sep 2007 Google participates in Stanford AdFraud 2007 workshop Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by … 25 Sep 2007 Please Upgrade to AdWords Editor 4.0 by October 3rd We'd like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired 60 days after new versions are released in order … 24 Sep 2007 New CPA bidding product available We've heard your requests for a cost-per-acquisition (CPA) bidding tool so we're excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating … 21 Sep 2007 ROI: why it matters and how to track it -- part 2 of 3 Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series:In part one of the series, I … 20 Sep 2007 Create your own newspaper ads Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we're happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes.Simply plug the … 19 Sep 2007 New Website Optimizer Strategy and Tips Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we'd like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, … 19 Sep 2007 Websites that may merit a low landing page quality score Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser's business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about … 18 Sep 2007 AdWords Seminars: new locations and dates Do you love the tips you read on Inside AdWords but want to learn more?Here's your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate level AdWords Seminars for the upcoming season: San … 14 Sep 2007 New edition of the AdWords Retail Newsletter To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter.In this issue, you’ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with information about how to expand your reach using … 12 Sep 2007 ROI: why it matters and how to track it -- part 1 of 3 Over the past couple of years you've met a number of AdWords experts on our blog -- and, in that spirit, we'd like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you're someone who attends these types … 11 Sep 2007 Just three more shopping months As we launch into fall, many retailers are already gearing up for the most important sales season of the year -- the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well … 05 Sep 2007 New Features in Website Optimizer Today, we've released our first major update to Website Optimizer, our free site content testing tool. Based on feedback received from advertisers and agencies, we've added three highly requested features:1. We've added the ability to create A/B split experiments. This new feature is designed to … 04 Sep 2007 AdWords system maintenance on September 8 On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual.AdWords system maintenance … 31 Aug 2007 Happy Labor Day! Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a day off to rest in the true spirit of the … 30 Aug 2007 The Report Center gets a makeover You may notice some changes to the AdWords Report Center -- this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you've ever used Google Analytics, you'll probably recognize the new graphical layout. The improved Report Center should make your data … 27 Aug 2007 AdWords Optimization Tips: More on Ad Text A few weeks ago, we asked you which optimization topics you wanted to learn more about. Many of the questions we received were on creating effective ad text, which is the subject of today's post.If you aren't familiar with our six-part series on optimization tips, you may want to check out our … 27 Aug 2007 Auto Industry Knowledge Center - Rev up your skills In the spirit of back to school, we’ve launched the Auto Industry Knowledge Center to provide automotive advertisers with the most up-do-date information and learning tools. The Auto Industry Knowledge Center has industry-specific resources to help you get the most out of AdWords. Whether you sell … 21 Jun 2007 Pay-Per-Action Beta Expanding Globally In April, we launched the pay-per-action (PPA) beta in the United States. Today, we're pleased to announce the worldwide expansion of the PPA beta. Here's a note from Rob Kniaz, the product manager for PPA:Starting today, advertisers who use AdWords conversion tracking and receive more than 500 … 13 Jun 2007 Alert: Please upgrade to AdWords Editor 3.5 by July 10 We'd like to ask anyone still using AdWords Editor 2.0, 2.5, or 3.0 to upgrade to the latest version (3.5) before July 10, 2007. After July 10, versions 2.0, 2.5, and 3.0 will no longer be supported. To upgrade, just follow the automatic download prompt that appears whenever you start AdWords Editor … 12 Jun 2007 Introducing Placement Performance reporting on the Google content network Today, we're beginning a phased launch of the Placement Performance report, a new type of AdWords report that gives advertisers increased transparency into their performance on the Google content network. The Placement Performance report provides site-by-site performance metrics -- including clicks … 12 Jun 2007 Complimentary campaign optimizations -- round two A few months back, we told you about an opportunity to request a complimentary campaign optimization from our team of optimization specialists. Many of you took us up on this offer, and we've been pretty busy between then and now. We've since worked through your requests, and are ready for more.If … 08 Jun 2007 Brides, Grads, and Dads June is a month of weddings, graduations, and, of course, Father's Day (June 17th!). Jennie Cohen from the AdWords team is here to share how you can make the most out of this summer gift-giving:Here come the bridesAccording to a 2006 Questus research study, 97% of brides now use the Internet to plan … 07 Jun 2007 Your account at-a-glance using the Account Snapshot page Last July, we started beta testing a new feature within AdWords called the Account Snapshot page. After months of refinement based on beta tester feedback, the Account Snapshot page is now available to all AdWords advertisers.As you can see from the screenshot below, this new page provides an easy- … 06 Jun 2007 AdWords system maintenance on June 9 Here's a quick heads up from our tech team:On Saturday, June 9th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual.In addition, … 04 Jun 2007 Google Audio Ads rolling out to all advertisers this month We've completed our Google Audio Ads Beta test and are in the process of rolling out access to Audio Ads to all U.S. AdWords accounts. Today, over half of all U.S. AdWords accounts have been given access to Google Audio Ads. And at the end of June, it'll be available to all AdWords advertisers … 31 May 2007 Introducing the Tech B2B Knowledge Center Back in February, the AdWords Retail team launched the Retail Knowledge Center to provide retail advertisers with up-to-date industry and product information. Our Tech B2B (that's Technology Business to Business) team is happy to announce a similar resource for advertisers offering business … 30 May 2007 Simple tips for tracking campaign performance for offline businesses While many of our readers may have been using AdWords to advertise their online stores for years, we also recognize that some of our readers may own a brick-and-mortar business for which it is harder to measure the effectiveness of online campaigns. For those readers, it's important to remember that … 25 May 2007 Click-to-play video ads available in three new formats A year ago, we told you about the release of click-to-play video ads and since then, this new ad type has proven to be successful for AdWords advertisers in nearly 40 countries. Starting today, advertisers have three new click-to-play video ad formats to choose from: the 728x90 Leaderboard, the … 22 May 2007 Posting tips for the AdWords Help group Just about a year ago, we posted to celebrate reaching 5,000 members in the AdWords Help user-to-user support community. Since then, membership has more than doubled -- with just above 11,500 members assisting each other, 24/7. All in all, AdWords Help is a very useful place to shop for answers to … 19 May 2007 Case study: Using video advertising to engage your customers Last week, we posted about an opportunity to get started with video advertising with the help of an ad creation specialist from the Google Ad Creation Marketplace. If this post left you wondering about how video ads can work for you, we'd like to share with you the experience of Evan Shofron, who … 16 May 2007 AdWords system maintenance on May 19th Here's a quick heads up from our tech team:Last weekend’s regularly scheduled AdWords system maintenance was postponed at the last minute. Therefore, we've rescheduled this month’s system maintenance period to occur from 10 a.m. to 2 p.m. PDT on Saturday, May 19, 2007. While you won't be able to … 09 May 2007 Try Google Ad Creation Marketplace for video ads You may have read about the AdWords click-to-play video launch or have heard that online video can result in higher engagement with your potential customers -- meaning that they are more likely to remember your ad or product. Have you ever wondered how you can get started with video ads if you don't … 09 May 2007 New version of Google Analytics Today, the Google Analytics team announced the latest version of their free web analytics reporting tool, which will be activated in all current Analytics accounts over the next few weeks. Here from the Google Analytics team is Jeff Gillis to tell us more about the new version:As you might know, the … 08 May 2007 AdWords system maintenance on May 12 Here's a quick heads up from our tech team:On Saturday, May 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We apologize … 07 May 2007 Introducing AdWords Editor 3.5 AdWords Editor is our free, downloadable application for managing your AdWords campaigns. Today, we've released version 3.5 which includes support for image ads, campaign targeting by region and city, and a drag-and-drop feature that makes it easier to move items from one location to another. … 04 May 2007 AdWords Optimization Tips: Part 6 - Ad Text Over the past few months, Stephanie Lim from the Optimization team has offered tips for assessing your business and goals and optimizing your account structure and keywords. In the final post of this series, she offers suggestions on optimizing your ad text in order to help you achieve your campaign … 02 May 2007 Make the most of Mother's Day Do you know how much the average American will spend on mom this May 13th? Well, we must love our moms a lot, because according to a recent survey, gift givers will spend an average of about $140!With only 11 days until Mother's Day, many consumers are shopping online to assure the perfect gift for … 30 Apr 2007 Google Audio Ads: Questions & Answers Since the announcement of our relationship with Clear Channel Radio, we've been getting lots of questions from advertisers about our new beta offering. Here's Daniel Helmhold, from the Google™ Audio Ads team, to answer some of your questions:Greetings! As a member of the Audio Ads support team, I … 27 Apr 2007 Protecting your security online An incident this week served as an important reminder about what we as an online community need to do to ensure our security.On Tuesday, April 24th, Google identified and canceled AdWords accounts displaying ads that re-directed users to malicious sites. These sites attempted to install malware onto … 24 Apr 2007 AdWords Optimization Tips: Part 5 - Beyond Keyword Basics Over the past few months, Stephanie Lim from the Optimization team has been offering tips on optimizing your AdWords account. In her most recent post about keyword optimization, Stephanie offered many insights on how to build and expand your keyword lists. In this installment, she addresses other … 20 Apr 2007 AdWords Seminars: more cities added Several weeks ago, we told you about the expansion of the AdWords Seminars program across the U.S.. Today, we're back with details on the seminar schedule from now through July 2007. Over the next three months, AdWords Seminar leaders will be teaching advertisers how to get more out of their AdWords … 17 Apr 2007 Introducing preferred cost bidding Today, we are introducing a new bidding option called preferred cost bidding -- a feature designed to help you save time while achieving your advertising cost goals more consistently. Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) bid, you can set a preferred CPC or … 16 Feb 2007 Bold Endeavours launches The Big Easy Footage Library Software solution. Press Release: Immediate release. Dateline : 13.00 GMT 16/02/2007
London and Kiev 08 Feb 2007 AdWords system maintenance on February 10 Here's a quick heads up from our tech team:On Saturday, February 10th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We … 03 Feb 2007 Meet the Click Quality team Over the past year, we’ve written about invalid clicks to let you know about the new invalid clicks report and provide answers to some of the most frequently asked invalid click questions. Now, we want to introduce you to the Click Quality team, who investigates your invalid click concerns. This … 02 Feb 2007 On groundhogs and "predicting" your AdWords performance Earlier this morning, Punxsutawney Phil the groundhog didn't see his shadow and determined that winter would soon be ending. While we are fans of tradition here at Inside AdWords, we're happy that forecasting your AdWords performance doesn't require assistance from any furry pals or an early morning … 31 Jan 2007 Customize the columns in your account Are there certain statistics in your account that you don't need to see each time you log in? Now, you can use our Customizable Columns feature to choose the columns you'd like to view. Simply select the new 'Customize Columns' link from the Campaign Summary, Campaign Detail, and/or Ad Group Detail … 26 Jan 2007 AdWords Editor now available for Mac Here's a quick update from Lewis L., a member of the AdWords Editor team:We're excited to announce that AdWords Editor is now available for Mac users. Just like the Windows version, AdWords Editor for Mac allows you to navigate your AdWords account quickly and easily as well as make bulk changes to … 25 Jan 2007 Report Center Series (Part 1) In a recent Inside AdWords post, Ronnie C. from the Optimization team encouraged you to not only test and iterate, but to also evaluate your account's performance. If you’re using Google Analytics or any other web analytics program, you’re probably already doing this. For those who haven’t … 23 Jan 2007 Site exclusion is now unlimited As we've mentioned in the past, the Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude your ads from showing up on particular sites or sections of sites (such as the sports section of an online newspaper). … 19 Jan 2007 New Year's resolution for your AdWords account January is a time for New Year's resolutions. So, why not make a resolution that can improve the effectiveness of your AdWords account? Ronnie C. from our Optimization team shares a three-in-one tip on how to optimize your account: Test, Evaluate, and Iterate.1. Test - Even a finely tuned account … total: 127 |
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