03 Nov 2008
Update on Improvements to Ads Quality
We're pleased to let you know that the improvements to Ads Quality that we announced last week have recently launched. As we explained last week, these improvements better evaluate the precise quality of your ads and improve the way we determine which ads show in the yellow region above the search …

28 Oct 2008
Clicks, conversions, and Christmas 2008
One of our favorite and most useful posts from last year was an in-depth look at cost-per-click behavior during the 2006 holiday season by none other than Google's Chief Economist, Hal Varian. In the post Hal explained how CPC's and CPA's (cost-per-actions) vary over time to affect advertisers' ROI …

20 Oct 2008
Quick tip: Increase traffic with the Impression Share report
Recently, the AdWords Help Forum started posting weekly tips to help advertisers improve their campaigns. This got us thinking... why not share the love with our blog readers? In this spirit, we'll periodically share some of these tips and tricks with you, covering everything from new tools to …

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