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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
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E-mail marketing can be sub-divided into 3 categories 1. Direct emails 2. Emailing E-zine / newsletters to opt in lists 3. Viral marketing The primary reason for collecting visitors email addresses is so that a pro-active, cost-effective and continuous email marketing campaign can be carried. Email marketing is one of the the most powerful tools available for marketers to do this. But like it's snail mail counterpart reponse is conditional on the integrity of the offer, creativity and lists. Generally speaking companies are advised against mass emailing as it is considered bad practice. For the corporate user, where the systems are more likely to have broad band connections, security is in place to exclude mass emails and attachments.
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