09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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What is Rich Media?
The term Rich media is a catch-all for technologies such as Java, Flash, DHTML and video or audio. Streaming media usually denotes live video streaming or video news. However, it is now entering the internet advertising mainstream.
Why you should use Rich media in e-marketing?
Simple answer? Response rates - click thru rates increase by 300% or more over normal graphics.
Why is it called streaming media?
The movie (or other media) is hosted on a web site and starts playing after a few seconds - it is buffered, not fully dowloaded. The same is true when rich media is used in email marketing - the viewer does not have download a huge file in order to see the message.
Streaming media costs.
We write, produce edit and codec video shorts lasting 2.5 minute as mini corporate videos in around 3 days from ?_2,000.Airtime costs are decreasing rapidly, making this a stunningly cost-effective medium. We spent 6 months reviewing streaming media applications before choosing Hellonetwork. Most usually we codec using hellonetwork; these Java based applications allow 98% of internet users to view without downloading plug-ins
Superstials / Interstitials
When you arrive at a site the Superstials / Interstitials loads in background as commercial-length animations, an interactive transaction, whatever: Rich media ad technologies such as Java, Flash, HTML and Audio are supported within the Superstitial, as well as long-form animated GIFs. When you move to a new page within the site the Superstial pops up. Click-through rates for Superstitials range from seven to 40 percent, and 50 percent of people viewing Superstitials either interact with the ad or watch the entire message before clicking off.
We create cost-effective attention grabbing banners and videos etc for use on web sites or email marketing. Click here to view examples.