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What is Rich Media?
What is Rich Media?
The term Rich media is a catch-all for technologies such as Java, Flash, DHTML and video or audio. Streaming media usually denotes live video streaming or video news. However, it is now entering the internet advertising mainstream.
Why you should use Rich media in e-marketing?
Simple answer? Response rates - click thru rates increase by 300% or more over normal graphics. Why is it called streaming media?
The movie (or other media) is hosted on a web site and starts playing after a few seconds - it is buffered, not fully dowloaded. The same is true when rich media is used in email marketing - the viewer does not have download a huge file in order to see the message.
Streaming media costs.
We write, produce edit and codec video shorts lasting 2.5 minute as mini corporate videos in around 3 days from ?_2,000.Airtime costs are decreasing rapidly, making this a stunningly cost-effective medium. We spent 6 months reviewing streaming media applications before choosing Hellonetwork. Most usually we codec using hellonetwork; these Java based applications allow 98% of internet users to view without downloading plug-ins
Superstials / Interstitials
When you arrive at a site the Superstials / Interstitials loads in background as commercial-length animations, an interactive transaction, whatever: Rich media ad technologies such as Java, Flash, HTML and Audio are supported within the Superstitial, as well as long-form animated GIFs. When you move to a new page within the site the Superstial pops up. Click-through rates for Superstitials range from seven to 40 percent, and 50 percent of people viewing Superstitials either interact with the ad or watch the entire message before clicking off.
We create cost-effective attention grabbing banners and videos etc for use on web sites or email marketing. Click here to view examples.
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