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26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …
01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …
25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …
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Online Advertising is no more complex than planning and implementing an offline campaign - if you know what you're doing.
There are many online advertising agencies (us for example) and many more online publishers who will provide advice. The difficulty for the marketer is understanding the terminology, relationships and dynamics needed in goal setting.
The most common online propositions are banners: newer and more effective are advertorials; and short commercials delivered as superstitials. Just bear in mind that print advertising is 500 years old, Radio commercials have been around for 80 years and TV ads for 50. Net advertising still has to celebrate it's first 10 years....
Banners
Interactive banners -- banners you can actually do things in -- have a better click through rate than just text banners. One type of successful banner allows people to do searches in them. They type in the product they're looking for and it starts the buying process. If the product is available, it drops the customer directly into the purchase flow. These pull significantly better than other non-HTML banners.
Banner sizes
A new standard for sizes is currently being promulgated. The newly approved sizes are:
300 x 200 = 60,000 pixels
336 x 280 = 94,080 pixels
240 x 400 = 96,000 pixels
250 x 250 pop-up window = 62,500 pixels
180 x 150 = 27,000 pixels
160 x 600 = 96,000 pixels
120 x 600 = 72,000 pixels
(http://www.digitrends.net/13637_14639.html )
Cnet, Oracle and others are using 100 x 100 pixels placed centre page.
Another new trend is to have full screen ads added as pop up windows.
Click thru's / aka Cost per action (CPA)
A click thru is hyperlinked text or a banner that sends people to a specific URL page, called the landing page. Click thru's can be placed on the home site - to take a person through the site, but more usually it's a paid for banner or link on another site.
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