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09 Jul 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the …

10 Jun 2008
The latest newsletters to start the summer
Could your AdWords account use a little oomph? If so, then the latest AdWords Industry Newsletters have some fresh ideas for you.This quarter's Retail issue features tips for getting a head start on your holiday campaigns and using Google Trends to understand your keyword traffic. In the Tech B2C …

03 Jun 2008
Pump Up Your Site with Website Workout
Today at the SMX Seattle conference, the Website Optimizer team announced the launch of the Google Website Workout contest. The idea behind the contest is simple: the team wants to help four businesses "pump up" their websites so they can realize more sales, leads, and sign-ups. Our consultants …

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Web Site Analytics

Unlike offline marketing, web analytics, site tracking and web statistics means you can discover precisely how, when and why your visitors react to your offers.

So tracking visitor routes and reactions on your web site is not just to garner statistics. Sifting through the data will provide nuggets of gold - information that will tell precisely when, where and what your visitors are doing, and how interested they are. Right now it's probable that 50% leave within 3 seconds of hitting your home page. By analysing traffic data in conjunction with your business objectives you can see exactly what you need to change to meet your goals.

We use advanced tools to do this. Web analytics, site tracking and web measurement are not rocket science but it is complicated and needs experience and skill to intepret the results and make cost effective recommendations for change.

And it needs to be done regularly to make the most of you investment.

Call 01784 460 064 and find out how web analytics, site tracking and web statistics can deliver immediate improvments in visitor experience and sales.


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