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26 Feb 2008
Webinar: Website Optimizer, What Should I Test? We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight … 01 Feb 2008 Groundhogs, Seasonality, and Trends Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. … 25 Jan 2008 Latest Retail and TechB2C Industry Newsletters Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving … |
| Effective Email campaigns, Newsletter marketing management | ||||
Cost effective email campaigns and newsletter marketing management are absolute priority for generating sales leads and staying in touch with your stakeholders. But be aware of the content you are sending. An easy way to benchmark your own newsletter is to analyse why you read the emails and newsletters you're subscribed to; it's usually because the information is pertinent and topical to your requirement. Seems simple; but in the same way that you delete boring corporate puffery remember your readers will delete yours too. However, run your email campaign, ezine or newsletter well and discover even more benefits.
Getting a good ROI from your email campaign, newsletter or ezine is more than writing truly useful copy in scintillating style; you must address cost savings in administration too. Ensure your newsletter is fully automated: for example subscriptions should be double opt-in; an email is automatically sent to the new subscriber asking them to confirm their request. Additionally you will need to automate unsubscribes - users will complain to your ISP if you don't do this promptly and you may get blacklisted after to many complaints. We'll help develop content and images too. For detail click here
Last modified at 02.27.2008
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