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Founder's notes

Do you know what I  dislike most about the web?
Hype.

As the CEO of this company I simply won't let my people exaggerate or sell vapourware.

That doesn't mean we're not enthusiastic. Personally, I'm passionate about all things e. I implicitly believe that the Internet benefits humankind both generally and specifically. The opportunities for global discourse and commerce are boundless.

But although the Net is shaped by some of the world's most visionary people there is a propensity for "dumbing down" client and consumer interaction; a practice I deplore. Dumb names, dumb offers, dumb copy, dumb solutions.

I've spent almost two decades building worldwide partnerships with expert companies. Like myself, my people and my partners are multi-talented, free spirited lateral thinkers. Together we strive for originality and simplicity. Not dumbness.
Added to which we respect each other, our clients' and our client's customers.



News
16.03.2010
February Online Video Usage Rises 10%
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique...

16.03.2010
Integrating Email, Direct Email Improves ROI
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle. Integrated Programs Bring Higher Revenue, Margin...

15.03.2010
Video Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. Marketers Engage in Varied Video Tactics When asked which rich media marketing tactics their company is using or plans to...