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26 Feb 2008
Webinar: Website Optimizer, What Should I Test?
We continue to receive a lot of questions about Google Website Optimizer, our website testing and optimization tool. Those of you who are familiar with Website Optimizer may have seen the Quick Start Guide and read our advanced testing strategies. Recently, however, you've asked us for more insight …

01 Feb 2008
Groundhogs, Seasonality, and Trends
Tomorrow, February 2nd, is Groundhog Day, and Punxsutawney Phil will soon emerge from his burrow and give his prediction for how much longer winter will last. While working with a prognosticating woodchuck to predict seasons is great, we have our own tool for determining seasonality: Google Trends. …

25 Jan 2008
Latest Retail and TechB2C Industry Newsletters
Just because the December holidays are over doesn't mean we're taking a break from our industry trends and seasonal highlights. Get a head start on preparing for winter sales opportunities (including Valentine's Day) with our latest Retail and Tech B2C newsletters.Retailers can find tips for driving …

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Home Print
Digital Marketing

Digital marketing is the catch all term for the marketing methodologies used on the net today.
This diagram helps put them in context

 

digital marketing

 

 

Acquire

Convert

Retain & Grow

Measure & Optimise 

Search Engine Marketing

Usability & Accessibility

E-mail Marketing

Web Analytics

E-mail Marketing

Customer Decision Support

Loyalty Programs

Site Performance Monitoring

Affiliate Marketing

3rd Party Certification/Accreditation

Personalisation

Competitor Benchmarking

Aggregators Shopping

Copywriting, Content

Referrals

Online Panels

Comparison Interactive

Functionality & Presentation

Customer Service

Online Surveys

Advertising Partnerships

Promotions & Merchandising

Choice & Convenience

Usability

Co-registration

Personalisation & Targeting

Dynamic Pricing

 

Viral Marketing

E-mail Marketing

Community

 

PPC

Payment Options

 

 

Content distribution/RSS

Onsite Search

 

 

Online PR

 

 

 

 

If you're serious about branding your company and substantially increasing your revenues call Derek Mansfield on 01784 460064 or skype derekm_mwp.


Last modified at 06.07.2007
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